Health Apps And Breaking Down The Barriers
Log onto the Apple app store, the Google Play store or any of the other app marketplaces and you will see a substantial number of apps under the ’health and fitness section’. However these numbers can be deceiving because even though there is a vast array of health apps available the majority of apps are not widely used.
Around 50% of the health apps currently available have less than 500 downloads and 5 apps account for 15% of downloads in total. This is a huge discrepancy across the board however the challenges for health app developers might not be as difficult as you think.
While there are barriers in terms of developing and making health apps successful, there are ways in which these can be overcome.
User Friendly For The Over 65 Market
The lowest percentage group for using a smartphone and apps is the over 65 market. However, it is this demographic that suffers from the most chronic conditions and this section would benefit most from health apps.
Developing user friendly apps for the elderly and raising awareness of the potential benefits of well-made and legitimate health apps could have a massive effect on this particular demographic. It is a barrier to health apps that the minute – which are often made for the tech savvy younger (and generally healthier crowd in mind) – but one which can be broken down with better design, ease of use and awareness.
Integrating Apps Into Healthcare Infrastructure
At the minute mobile technology as a whole is facing a barrier within the healthcare industry. Concerns over legitimacy and security often overshadow the raw benefits of many health apps and therefore medical professionals are reluctant to formally suggest apps for use.
With better integrating, monitoring and therefore validity within the existing healthcare system apps and mobile technology can become the norm. This is especially true within health and fitness monitoring. BCC Research indicates that the mobile health market will be worth $50 billion (£29 billion) come 5050 however this needs to include proper integration in the health system to provide value to all stakeholders.
Usage In Remote Areas
Even though there are over 20m fixed broadband lines in the UK some areas are without a steady connection (or access at all in some regions). This takes certain stakeholders out of the market and creates a problem for health app developers in creating apps on an equal basis for everyone.
However broadband, 3G and mobile data network access is growing year on year and with faster, more reliable and widespread broadband and internet access then health apps have the opportunity to grow rapidly in the coming years.
The health sector, mobile technology and apps in particular are at a crossroads where integration into the mainstream is looking the most likely outcome. There are barriers to this – as we have seen – however it is reasonable to assume that they can be overcome.
App developers like wedoapps.co.uk can provide health apps on iPhone, Android, Windows mobile and Blackberry platforms to fit in with this need for quality and legitimate apps on the industry. Contact them at firstname.lastname@example.org or +(44) (0)1908 410 535 to be involved in the health app traction and growth in the coming years wedoapps are based in Milton Keynes & London.